As we have seen, the latest Google Algorithm update 2022, just as with other core Google algorithm updates so often – the first few days after an announcement is highly influential. And this is seen by the search-liaison twitter account. On June 9, Googles Search Liaison Twitter account confirmed that, after 15 days, the core algorithm update for May 2022 has completed rolling out. Yes, Google announced the update had finished rolling out on June 9, but that does not mean things are fully settled.
When is Google Algorithm Update 2022 taking place?
We are seeing plenty of shakes and fluctuations in Google rankings from May 16, though the official date for the first major wide-ranging update this year is May 25, 2022. Data providers such as SEMrush reported extraordinarily high rankings volatility on the day of the core update of May 2022 (measured at nine points on the 10-point scale), comparable to that seen with the November 2021 Core update. All of the top verticals saw a higher–or similar–short-term spike in peak fluctuations of search ranking for their websites after the Google broad core update of May 2022, relative to the broad core update of November 2021. Data analysts observed significant website performance volatility in a number of industries following the rollout of the Google Search update from June/July 2021.
Google implemented the core update broader for their search engine algorithms, its Search Engine Algorithm, on 25 May 2022, as announced by Danny Sullivan, the Public Relations Manager at Google Search. In May of 2022, Google launched the first big Core Update of the year, and SEOs all over began to analyse data to understand the real-world effects. As each year, in 2022, Google released a few important algorithm updates, which all brands should be following regardless of their industries. On 25th May, Google announced that it is rolling out new updates to its main search engine algorithms. The new main search engine algorithm updates, the complete implementation will take about two weeks.
This is particularly significant since Google has recently confirmed its Page Experience algorithm update is now rolling out across desktop search results, with completion expected in late March 2022.
Why is Google Algorithm Update taking place?
Google periodically updates their search algorithms in order to increase the quality of search results, introduce new features, and correct incorrect usage of older ones. They update their algorithms each year to make the search experience better for users and reliable. Google makes hundreds of updates to the algorithm every year, including both small and large updates. It is not unusual after a broad Core Update to see websites experience fluctuating rankings, as Google rolls out its algorithm updates in stages.
Google assesses a lot of factors over an extended period with broad core updates, and sites may experience a lot of fluctuation in their search visibility as updates are rolling out. We can tell when a core update is impacting a website by seeing dramatic increases or decreases in visibility over a defined period of time, which coincides with when Google announces it.
A core update refers to broad changes in their algorithms and systems, which result in noticeable fluctuations in search results. Unlike daily updates Google rolls out, the core algorithms wide-ranging update has vast implications, since it is known to shake up organic results, leading to fluctuations in websites organic rankings.
Tracking which sites are getting visibility gains and losses, as well as which pages are earning top rankings, can help give an idea about what Google is hoping to accomplish through the new Google Core updates. In any event, it is worthwhile keeping track of the rankings of your website in Google, both to observe fluctuations, as well as to strategize a new approach to improve. If you are seeing your rankings decline, that is an unmistakable sign you should be updating your content to meet current search intent and stay on top of updates within your industry.
Will Google’s Algorithm Update affect you?
Google has also reminded Google readers that pages and sites seeing rankings declines because of an update are not doing anything wrong. With more reports about rankings changes coming in from the SEO community, SearchEngineLand reported that Google’s significant update could have been related to its Panda algorithm. Google has not commented on the issue as yet. Like the desktop, the rankings fluctuations reached their highest point on 15th November, reaching an index risk level of 90. At first, Barry Schwartz from SERoundtable reported on this algorithm event at SERoundtable, indicating that some, albeit not widespread, chatter had been happening in the SEO community regarding rankings changes.
As the algorithm continued its rollout, it became evident that it was a significant ranking event (as indicated by the substantially higher fluctuations seen on February 9th, according to a rank risk index). Like desktop, rank fluctuations reached a high on November 15th hitting a risk level of 90.At the onset, Barry Schwartz of SERoundtable reported this algorithm event on SERoundtable, indicating that there had been some, though not extensive chatter within the SEO community regarding changes in rank. As the algorithm continued the algorithm roll-out, it became apparent that this was a major ranking event (as indicated by the significantly high fluctuations seen on February 9th as per the Rank Risk Index ).
Data Analysis
However, our data indicates this change, although only impacting 4.5% of all the featured listings, this was not too significant, taking a steady data trajectory starting May 12th, which is six days prior to the Rank Risk Index tracking the algorithmic updates. On further examination, our data indicates Google had moved some of its more prominent eCommerce sites rankings (i.e.
One such theory propagated that a test where some URLs corresponding to Featured Snippets were removed from organic results was responsible for the increased fluctuations.However, our data indicates that this change, while only affecting 4.5 % of all Featured Snippets, was not overly impactful and took on a consistent data trajectory that began on May 12th (six days before the Rank Risk Index tracked an algorithm update).Upon further investigation, our data indicated that Google had shifted the rankings of some of the most notable Ecommerce sites (i.e., those in our customer results) had been affected by this new algorithm update. There were both large jumps in rankings, as well as drops, across sites following the rollout in June 2022. Unlike with Googles Product Overview Update from July 2022, we are seeing many spikes now with search results moving around Google Search.
Wrapping Up
In terms of how quickly these major updates are rolling out, This is now the third major update in a row in which there is been very little spike of volatility to initial rankings when they initially launch, Semrush communications consultant Mordy Oberstein told us. As is typical for these updates, they will generally take around a week or two to fully roll out. Google will confirm when the update will be complete, and we are certain that it’s a short time before this will happen.